Like you, King Sisyphus was good at business. Unlike you, he crossed the Greek Gods and was sentenced to roll a boulder up a mountain.

Each time he reached the top of the mountain, the boulder rolled back to the bottom. Sisyphus was condemned to repeat the task, over and over again, for all eternity.

What does that have to do with you and your marketing? Plenty.

As you spend time and money rolling your promotional boulder up your marketing mountain, you’re met with:

• competition from all sides,
• short attention spans,
• decreasing loyalty,
• better screening of your messages (TiVo, Voice Mail, email and pop-up blockers), and
• people telling you that what you really need to do is optimize your web site for the right keywords.

No wonder it sometimes feels like you’re channeling the spirit of Sisyphus!

Sure, eventually, you reach the top of the mountain and score some revenue. But, soon enough, you’re back down on the low ground and looking for the next marketing mountain.

And the next one. And the one after that. 

Like Sisyphus, you may be frustrated with a task that’s keeping you busy but not creating any lasting value.

Unlike Sisyphus, you have the option of changing what you’re doing.

In “Shouting in a Seismic Shift,” we showed you how, for small to medium sized organizations, successful marketing is comparable to focused, effective, leveraged networking.

We’d like to see your organization’s network grow as big and strong as a mountain. We’d like to see it continuously generating the kind of organic, authentic buzz that leads to referrals, leads and revenue.

We can help you make it happen by defining, expanding, nurturing, leveraging and measuring it in in brand new ways.

Social media (LinkedIn, FaceBook, Twitter, etc.) is part of the solution, and you’re probably exploring or using it to some degree. But, what should your next steps be? Where should you focus your efforts? How can you measure the “buzz” your network is making? How can you get it to generate more?

Planning, analysis, trucks, shovels and plenty of creativity: let’s build a marketing mountain of pure pay dirt. Contact me at (562) 595-0555 or Luis@FreshGraphics.net and we’ll get started.