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~ Carnac ~ |
It’s not often you get a “mentalist” trick in your email, and I thank you for joining me for this one.
For me to read your mind, you need to be thinking about something specific. Since this is a marketing newsletter, I’d like you to answer this question: why should I do business with you?
More specifically, think about what makes you different and better than your competitors. Stop reading for a moment and fix the thoughts in your mind. Give me a little time to feel those thoughts. Yes, stop reading and think clearly so I can get a good picture.
The differentiators you were thinking of, in no particular order:
- Our quality is higher
- Our service is better
- We truly care about our customers/clients
Now, the words in your head may be different than mine, but essentially, your differentiation probably comes down to some combination of the above categories.
Am I truly a mind reader, or are your differentiators not so different from anyone else’s? Fact is, most businesses deliver high quality and excellent service, and truly care about their customers/clients. If they don’t, they’re soon out of business. If you want your prospects to think you’re different, you’re going to have to actually be different in a way that matters to them.
The good news: you’re more different than you think you are. It’s just a matter of discovering your difference, and expressing it in a way that cuts through the clutter, and gets to your prospects in a way they can relate to.
How can you create that kind of differentiation? We’ll cover it in our next newsletter. See you then! To see me now, imagine yourself calling (562) 595-0555 or emailing Luis@FreshGraphics.net.
Best,
Luis Maimoni
Creative Director
Fresh!
(562) 595-0555 Voice
(562) 595-0527 Fax
(562) 537-0678 Cell
Luis@FreshGraphics.net
www.FreshGraphics.net
All references to mind reading for illustrative and humorous purposes.