Chug, chug, chug. Puff, puff, puff. Ding-dong, ding-dong. Who can forget the moral of the treasured childhood story? If you work hard, and believe in yourself (I think I can, I think I can…) then you'll get where you want to go.

Will your business grow if you work hard and believe in yourself? It might. But it might not.

The Little Engine That Could's industrial revolution gave way to globalization and the internet, and Amtrack needed a $1.2 billion federal subsidy last year. Sadly, it seems The Little Engine That Could got derailed.

The story was written in 1930, when advertisements spelled out features in glorious detail. The next generation of marketers learned that people respond better to benefits, and it’s been benefits ever since.

The challenge with messaging in our media-saturated times is that your prospects and customers get hit with advertising more than 3,000 times per day. As a matter of survival, the vast majority of "benefits" simply never get heard.

To build a relationship with your prospects, you have to break through their "filters." Getting attention is the first step and it works best if you're reaching out with an emotional connection instead of a factual benefit.

Yes, you still need the facts – the benefits – to compete and win. But, once you've established the emotional link with your prospects, they're less likely to notice the competition.

Would you like to get your marketing on the right track, and make sure your brand is the most desired destination? We think you do, we think you do, we think you do! Give us a call at (562) 595-0555 or send us an email and let's make it happen!

Best,
Luis Maimoni
Creative Director
Fresh Graphics

(562) 595-0555 Voice
(562) 595-0527 Fax
(562) 537-0678 Cell
Luis@FreshGraphics.net
www.FreshGraphics.net

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