Fresh! Get More Leads Sell More Stuff


You care about your logo, and rightfully so. That’s natural.

The problem is, your target audience generally doesn’t. As a result, it’s worth reviewing your logo to make sure it’s doing its main job:  announcing who you are at a glance.

It cannot succeed if you ask it to transmit anything more than your identity, and the very core of your brand. Packing all the reasons you’re terrific and unique into your logo is tempting, but doesn’t work.

Here are two examples of logos we’ve simplified for clients.



The vast majority of the people who attend the event each year won’t notice that the image has been updated; the message remains the same. It’s simpler to recognize, and therefore more powerful.



The original logo was getting lost in a busy retail environment. The new logo stands out. For a full case study, click here.

For additional discussions and examples of logos good and bad, see my blog:

Now that you've had a chance to look over some logos (before and after), check out our branding packages and let us know if you think giving your logo a tighter focus might help it do its job better.

Give us a call at (562) 595-0555, or write Luis@FreshGraphics.net!

Best,
Luis Maimoni
Creative Director
Fresh!

(562) 595-0555 Voice
(562) 595-0527 Fax
(562) 537-0678 Cell
Luis@FreshGraphics.net
www.FreshGraphics.net